Studio Dispatches
Writing on AI
and creative ops.
What it actually looks like to run a creative studio on AI systems. Not theory. Not hype. Observations from building and operating the real thing.
Coming soon
Studio Dispatch
What an AI operating system actually looks like inside a creative studio
Not a pitch. A walkthrough of the exact system running inside Profanity Creative — what it does, what it replaced, and what it still cannot do.
Tool Teardown
The five workflows every creative agency should automate first
Client intake. Brief generation. Project status. Revision tracking. Reporting. The five places where studios leak the most time — and how to get them back.
Creative Business
Why most agency AI implementations fail (and what to do instead)
The problem is not the tools. It is deploying generic workflows into a specific operation and expecting them to hold.
Tool Teardown
Prompting for production: how to get consistent output from Claude in a studio workflow
A practical guide for creative directors and producers who want repeatable AI outputs, not one-off experiments.
Get notified when the first post goes live.
Take the AI Readiness Assessment →